Buzz:

WWW: I think the colours blended well together and really represent the clubbing culture. I also like my choice of font 'throw my hands up in the air' as its very versatile and will work for each radio station.

EBI: To have improved my logo I think i should have edited the background colour around the letters rather then having a big block of colour. I also think if I was to make the letters bolder it would look more appealing and stand out.


Mixx:

WWW: I like the spacing of the letters, by putting them close together it looks as though the letters are 'mixing' therefore linking with the name. I also like the the choice of background as the bubbles look as if they are 'mixing' therefore linking with the name again.

EBI: I feel this logo would look better if I was to edit the background around the lettering, also if I made the lettering a black border i could have filled the milled of the letters with a different colour, linking with the fun and funky side of the station.

Lock:

WWW: The use of the pad lock replacing the 'O' is what i thought went well as it link to the name of the station. I also like the fact that its quite a simple and clear logo.

EBI: I think this would look good with a coloured background as it would link with the other two stations. Another EBI would be if I could have got a picture of a lock with a key hole, I think it would be more effective.

Final versions of my logos.

My photoshop test.

Image design and manipulation software test - 5

Feedback on logos.

"I like how the lock is the 'O' , makes it clear its the lock logo"

"With the background the family will be complete, each background represents the mood each channel plays."

"Creative, lock logo is original and works well."

"WWW- simple, iconic logo, clear link to music.

EBI- could benefit fro a coloured background."

"The bubbles make it seem like its mixing together."

"Make a black border."

"Background compliments MIXX and stands out."

"WWW- Background is colourful and energtic which matches the name of the radio station.

EBI- Background could be cropped or resized to it around the logo tighter."

"Make black border."

"Colours go together well."

"Background catches the eye and looks really good. Very creative."

"WWW- links to music, background shows energy.

EBI- try reducing the space between the letters to create a more dynamic logo."

Screen grabs - Lock.

I entered 'LOCK' into photoshop and played around with the sizing I thought black would be the best colour as it links with the colour of the other two stations, also it doesn't target a specific gender. I then found the image of a pad lock that I wanted to use to replace the O in the word, once I founded the perfect pad lock in the right colour I added it into another layer then edited it into the words, after I was finished doing this I added in the music note to link it with the other two stations.

Screen grabs - Mixx

Once I had the font I typed out 'MIXX' I played around and altered the spacing of the letters. After I had selected the spacing between the letters I thought fit best, I started searching for a background I thought would appeal to my target audience, I selected a colourful background linking with the kind of colours people would expect to be flashing in a club. I added in the background then cropped it to the right size after this I switched around the layers so the lettering was on top of the background. Then i added the music note linking with the other station logos.

Screen grabs - Buzz.

After I had downloaded my font I typed out 'BUZZ' into photoshop then altered it to the size I wanted. I kept the letters black as I thought that would be the best colour to go with the background, also black is quite a universal colour so it doesn't target a specific gender. I then searched for the right background I wanted, which had to included the orange and green, once i had founded it, I cropped it so it was the section I wanted. I added the background to my letters then put it on a layer underneath. Whilst I was creating the logos I decided I needed something more than just the font linking the stations, so I decided to include a musical note, which relates to what the logos represent and also brings them all together.

Annotating logo designs.

I annotated each design discussing: what age group it would be sutiable for and why, what type of music the station would play, where this type of music would be played.

MIXX: mixx gives me the idea of; drinks/ cocktails, bubbles, parties, people having fun/ a good time. Mixx reminds me of a very main stream type station something played at social events- it does also give of a slightly more female vibe to me. competitors: capital, kiss, radio 1. Type of music played: JESSIE J, RIHANNA, KERI HILSON, KANYE WEST, DAVID GUETTA, NICKI MINAJ FLO RIDER, LADY GAGA, ADELE and others.

PULSE: pulse instantly gave me the idea to have a pulse running through the letters representing the meaning of the words, I think this station would be targeted at people 45 + as the name is ironic as the age group is older but they are still lively and enjoying going out, having fun. The type of music i think played would be old classics. competitors: heart, magic, absolute 80's + 90's. Type of music played: RICKY MARTIN, ROBBIE WILLIAMS, SHANIA TWAIN, DON HENLEY, ABC, BEASTIE BOYS, KATE BUSH, BON JOVI, U2, R.E.M and others.

SHRED: shred gave me the idea of things that are private like and underground rave or a "secret" concert. So I thought of incorporating a secret kind of element into the design. The age group I think the station would be aimed at would be young adults (18+) - mid 20's / early 30's. The type of people that like planning their evenings last minute and staying out all night having a good time. The type of music lock would play like drum & bass, dubstep and club remixs. The competitors: ukbassradio, dnbradio, BBC 1 xtra, dubstep.fm. The type of music played: CHASE AND STATUS, NETSKY, STAN SB, SUB FOCUS, PENDULUM, SKREAM, BENGA, RUSKO.

VIP: the logo I drew up for VIP was more female oriented, as I decided it would be best for teenage girls, roughly between 13 to 17. Girls that enjoy discos and parties but they also enjoy just chilling with their friends. I thought it was very female focused as I decided the letters would look good with a pink glow around the edge fading out, I also decided to place a small crown above the I replacing the tittle. The competitors: kiss, capital, radio 1. The type of music played: RIHANNA , JLS, THE WANTED, THE SATURDAYS, FLO RIDER.

LOCK: I think lock would be targeted at mainly men aged between 35 to 40 +. The name seems quite brutal so the music I associated with the channel was old classic rock and metal. My design for the logo was to rub out part of the letters as if the had been sliced and possibly including a padlock. The competitors: planet rock, total rock, hard radio. The type of music played: KISS, DEF LEPPARD, ROLLING STONES, GUNS N ROSES, QUEEN, PINK FLOYD.

BUZZ: buzz is an energetic word so it made me think of a lively station that plays clubbing/ drum & bass music, its the type of station with no adverts late at night just pure music. I think it would be best aimed at young adults that enjoy raving / clubbing, aged between 18 -25. Buzz made me think of clubbing/ raving which made me think of bright lights therefore i decided to i wanted orange and green shinning on to the letters. The competitors: nu-rave, partyvibe, 1club.fm, late night kiss. The type of music played: TURE TIGER, PENDULUM, PRODIGY REMIXS, CHASE AND STATUS.

Logo designs.

These are the first rough designs I created for the stations, I made designs for each station then selected the three I wanted to work on theses are Buzz, Mixx and Lock. I drew my selected three again making slight alterations, I made sure the font i used was the same for each logo, I used http://www.dafont.com/ to select the right font for my logos. Using the same font represents that they are all part of the same family but the different use of background, colour etc shows variety in each station.