Annotating logo designs.

I annotated each design discussing: what age group it would be sutiable for and why, what type of music the station would play, where this type of music would be played.

MIXX: mixx gives me the idea of; drinks/ cocktails, bubbles, parties, people having fun/ a good time. Mixx reminds me of a very main stream type station something played at social events- it does also give of a slightly more female vibe to me. competitors: capital, kiss, radio 1. Type of music played: JESSIE J, RIHANNA, KERI HILSON, KANYE WEST, DAVID GUETTA, NICKI MINAJ FLO RIDER, LADY GAGA, ADELE and others.

PULSE: pulse instantly gave me the idea to have a pulse running through the letters representing the meaning of the words, I think this station would be targeted at people 45 + as the name is ironic as the age group is older but they are still lively and enjoying going out, having fun. The type of music i think played would be old classics. competitors: heart, magic, absolute 80's + 90's. Type of music played: RICKY MARTIN, ROBBIE WILLIAMS, SHANIA TWAIN, DON HENLEY, ABC, BEASTIE BOYS, KATE BUSH, BON JOVI, U2, R.E.M and others.

SHRED: shred gave me the idea of things that are private like and underground rave or a "secret" concert. So I thought of incorporating a secret kind of element into the design. The age group I think the station would be aimed at would be young adults (18+) - mid 20's / early 30's. The type of people that like planning their evenings last minute and staying out all night having a good time. The type of music lock would play like drum & bass, dubstep and club remixs. The competitors: ukbassradio, dnbradio, BBC 1 xtra, dubstep.fm. The type of music played: CHASE AND STATUS, NETSKY, STAN SB, SUB FOCUS, PENDULUM, SKREAM, BENGA, RUSKO.

VIP: the logo I drew up for VIP was more female oriented, as I decided it would be best for teenage girls, roughly between 13 to 17. Girls that enjoy discos and parties but they also enjoy just chilling with their friends. I thought it was very female focused as I decided the letters would look good with a pink glow around the edge fading out, I also decided to place a small crown above the I replacing the tittle. The competitors: kiss, capital, radio 1. The type of music played: RIHANNA , JLS, THE WANTED, THE SATURDAYS, FLO RIDER.

LOCK: I think lock would be targeted at mainly men aged between 35 to 40 +. The name seems quite brutal so the music I associated with the channel was old classic rock and metal. My design for the logo was to rub out part of the letters as if the had been sliced and possibly including a padlock. The competitors: planet rock, total rock, hard radio. The type of music played: KISS, DEF LEPPARD, ROLLING STONES, GUNS N ROSES, QUEEN, PINK FLOYD.

BUZZ: buzz is an energetic word so it made me think of a lively station that plays clubbing/ drum & bass music, its the type of station with no adverts late at night just pure music. I think it would be best aimed at young adults that enjoy raving / clubbing, aged between 18 -25. Buzz made me think of clubbing/ raving which made me think of bright lights therefore i decided to i wanted orange and green shinning on to the letters. The competitors: nu-rave, partyvibe, 1club.fm, late night kiss. The type of music played: TURE TIGER, PENDULUM, PRODIGY REMIXS, CHASE AND STATUS.