Research.

This article focus' on one advert in particular talking about the different genres the advert uses to appeal to a large audience. As cleaning products are stereotypically aimed at women this article discusses the use of an uncle and nephew it also draws on particularly masculine roles illustrating it is not just targeted at women.

This book talks about the influence advertising has had over the years and how it particularly bloomed in the 1950's. It shows how the adverts can persuade consumers very heavily and how it is a very powerful tool. I have referenced and dated these articles/ books, I have also highlighted and annotated relevant information.

Research.

The book also refers to one of the most revolutionary elements of music videos, MTV and talks to us about the developments it has made over the years.

This book looks at the relation within brand familiarity it tells use that greater known brands gain more viewer attention. 

These two pages very useful in describing different elements best used to create music videos linking all the terminology to the professional industry. I have referenced and dated all of these pieces of research.

Synopsis for academy advert idea 3.

Advert idea 3: My final idea it for the first thing to be shown is the Academy name and slogan. 1st a student will give an introduction about the academy. We will then cut to two other students who will show us around a few of the spaces whilst talking about the academy. The advert will finish with an example of some of the practical work the students have created. This advert will be in a documentary style and as we will be using academy dance students as well as being informative it will be from the perspective of a student. The advert will be targeted at students aged between 14-16. it will contain information about the academy, footage of work spaces, work produced and it will tell the potential students what the current students enjoy about the academy.

Synopsis of academy advert idea 2.

Advert idea 2: This advert will open with different images/ footage of the dance spaces the school has to offer, we would then cut to a clip of the students sitting down planning a dance routine to show the audience we value written work as important as we value practical. I would then show students discussing the Academy with other potential students. Finally the last shot would be of the students performing a dance then before fading out then slogan and contact details would be shown. The message with this idea is to encourage potential students to join our academy, it is also to show the key elements the school values like i listed earlier. The target audience is also students aged between 14-16, who are very interested with dance and would like focus on the subject. I think the style for this is quite surreal.

Measuring the audience.

There are a variety of ways you can measure an audience: Focus groups: This is a small selected group of people used to give feedback on a specific product. pros- you can expand on questions to gain a greater understanding of the audiences views on the specific topic. cons- focus groups are small and won't consist of a large number of people therefore there won't be a large variety of feedback. Questionnaire: These are given to a variety of people to gain a wide range of product feedback. pros- These can be handed out to a large number of people therefore you can receive a variety of feedback from a questionnaire. cons- questionnaires are very set questions and can not be adapted to find out more information. BARB (Broadcasters' Audience Research Board): BARB is a organization used to collect data on different media forms. pros- a positive of using research from BARB because its legitimate produced information. Television research agencies: These are companies which look into audience type and the relation of audience type to different channels/ programs. pros- this is good to discover the type of audience your product would appeal to. Ratings: These are lists of the amount of viewers for different channels and programs. pros- This is useful to give information on the relation of ratings to different channels. The target audience for the academy is mixed genders between the ages of 14 and 16 with a keen interest in dance. I feel the best way to measure this kind of audience would be a mixture of both a focus group and a questionnaire. The questionnaire would give me quantitive research therefore I could collate the feedback to see any general relations between the target audience and the product. The focus group would also be useful as unlike the questionnaire once I receive a answer I can then expand my question to gain a higher standard of detail within my research.

Styles and techniques.

Styles and techniques

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Standard occupational classification.

Audience are usually classified by their standard occupation, which is broken down like this:


Social Grade

Self assessment.

These are a few point of how I felt I did well with my advertisement and some was I could improve it. WWW: - I think i included a good range of shots - good fading at the end with the music and voice over - the music fits well with the advert EBI: - could be a faster cutting - a variety of more close ups - variety of location, film in a different studio

shot lists for idea 1,2&3.

Idea 1 Shot List Idea 2 Shot list Idea 3 Shot list

Edit decision.

Edit Decision List DA

Idea 2 & 3 summery.

Our second idea was a 'pacman' theme ident, which is a sequence of the pacman ice cubs chasing various other smaller ice cubes. At one point the chase changes and the pacman is being chased, the words 'The Grid' then appear in ice cube lettering. I liked this idea although pacman is copy right it would have been difficult for us to create this advert. The third ident is showing a frying pan being placed on a hob, then a freezer door being opened and ice cube lettering being taken out. The words 'The Grid' our then popped out of the ice cube mold and placed into the pan and we see them melt away. This is also a good idea but i felt it was a little basic and we could create a more interesting ident.

Audience, Market and Production research.

Research.

Rushes log.

Rushes Log Dance Academy 1 Rushes Log Dance Academy 2 Rushes Log Dance Academy 3 Rushes Log Dance Academy 4

Note cards to accompany power point.

Note Cards

Competitor analysis.

Competitors research.

Decisions, revisions and results.

Filming rushes & uploading work: I first collected a camera, tripod and memory stick. I then went to my location and filmed the necessary shots for this location, my problems occurred. I then uploaded my work to work to the mac via Imovie i saved it to my documents then imported the files to final cut express, I was then able to start editing my work. Creating Rushes Log, Edit Decision List and Completing a Rough Edit: I created a rushes log and edit decision list which then enabled me to be aware of what clips I needed and when. I followed this and was able to create and well structured advert. I didn't use music in my rough edit, once I was satisfied with the rough outline of my video exported it using quick time conversion. Feedback from client & final edit: Once I had exported my rough edit i uploaded it to youtube so my client was able to watch the rough version. My client replied to my rough edit with a video talking about what they liked and what I could improve, so I began to work on improving the points my client had mentioned, I found music for the advert at www.freeplaymusic.com on this website i found and upbeat song which I thinks suits the advert well. Exporting: I then used quick time conversion to export my work, which I uploaded to youtube. Once I had uploaded it to youtube I got the embed code and posted it on my blog.

Creating on screen graphics.

I used live type to create the on screen graphics for this ident, this gave me a choice of fonts. I found a font called 'chilly' which looks like the words are melting. I chose this because it links to our ice cube idea. Once I had chosen the font I i altered the colour to blue to represent ice lettering. I then altered the spacing between the letters making them slightly further apart. I added the text to my final cut project, I made the words bounce into the screen and then slide of the screen like ice cubes melting.

Peer feedback.

Once I had created my final advertisement I showed it to my peers and received some feedback, this is what I learnt from the feed back: "I like the idea of the fast cutting to the beat of the music although it isn't perfectly in time it would look good if it was, I also like the use of scenery within the advert." "I like the variety of shots of the different dancers and routines, there is a good variety of angles but I feel the advert is lacking in close up shots." "The clips showing the equipment and studio portrayed the school and its resources very well, to improve maybe you could add in a variety of dances in different spaces." From this I was able to break it down into WWW and EBI. WWW: The scenery and shots of studio/ equipment at school, the fast cutting and the variety of shots. EBI: If the cutting to the beat was perfectly in time, show some different dance spaces, use more close up shots.

Rough edit.

This my first rough edit of my academy advert.

Evaluation.

Evaluation.

Academy presentation.

Academy presentation.

Initial ideas diagram.

Audience research questionnaire.

Audience Research

Collated audience research.

Initial ideas.

Peer feedback for logos.

Academy presentation.

Researchers article.

Researchers article.

Evidence of me using planning documents.

This picture shows me using my paper edit to edit my my video how I had originally planned.

This is another picture showing me using my paper edit sheet when creating my music video.

This picture shows me referring to my rushes log during the process of creating my video.

This picture shows me using my story board to direct my actors before filming my work.

This picture also shows me using my story board when filming my music video. 

Stages of construction.

Filming: I used my story board to help me film all the correct shots I needed, before filming these shots I used my location visit sheet to check I had all the correct places to angle and place the camera. I also used my risk assessment sheet when I arrived to film to check I had considered all the risks that we would encounter. Rushes log: I uploaded my footage to final cut and logged all of my rushes, I did this so i was aware of the clips I would and wouldn't use. This then helped me to edit my work much quicker and I was able to create a rough edit, based upon the paper edit I created and the rushes I logged. Effects & Final edit: After showing my rough edit to my client I then went back and looked through my rushes log for more interesting clips that could be added. I found a selection of more suitable clips and added them in, I used a selection of effects from final cut to make the video more interesting,I also used my story board to help me create my on screen graphics. I then exported my work using quick time conversion.

Paper edit.

Rushes log.

Rushes Log.

Shooting Schedule.

Shooting Schedule

Story Board.

Story board.

Academy Questionaire

Focus group.

Collated information from audience feedback questionnaire.

Evaluation.

Evaluation for Dance Academy Advertisement

Dance academy advert.

client feedback.

Client feedback: WWW: - good range of shots - shows the academy well -good length -good use of the logo EBI: - website needs to be shown on screen as well as said -the advert needs music -remove the black flashes between clips -make the editing faster -add more close ups -more of a voice over

Location.

This is an image of the space I will be filming the academy advert in.

Academy shooting schedule.

Academy Shooting Schedule-14

Script for academy advert.

Script for Academy Video

Story board.

Academy Storey Board Academy Storey Board 2 After pitching my idea to my client they thought the best advertisement for the academy was to combine two of my ideas, so here is a new story board of my ideas combined.

Casting Decisions.

For the advert i will be filming the academy dancers performing a routine, once I find out who will be in this sessions I can post a list of the names of students, I will also be filming the teacher instructing the students this will be Miss. West.

Location visit sheet.

Location Visit Sheet.

Risk assessment.

Risk Assessment Academy.

Casting decisions.

George Haywood will be the playing the character of 'Big Tempah' in our music video. He uses a variety of different costumes throughout the music video these include: a beige body warmer, cream/ beige cheenos, a grey jack wills hoodie, a white polo, a white adidas jacket, a grey coat, a grey super dry jumper, blue jeans and grey/ beige jacket.

props for music video.

Make your own slideshow with music at Animoto.

costume for music video.

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