Measuring the audience.

There are a variety of ways you can measure an audience: Focus groups: This is a small selected group of people used to give feedback on a specific product. pros- you can expand on questions to gain a greater understanding of the audiences views on the specific topic. cons- focus groups are small and won't consist of a large number of people therefore there won't be a large variety of feedback. Questionnaire: These are given to a variety of people to gain a wide range of product feedback. pros- These can be handed out to a large number of people therefore you can receive a variety of feedback from a questionnaire. cons- questionnaires are very set questions and can not be adapted to find out more information. BARB (Broadcasters' Audience Research Board): BARB is a organization used to collect data on different media forms. pros- a positive of using research from BARB because its legitimate produced information. Television research agencies: These are companies which look into audience type and the relation of audience type to different channels/ programs. pros- this is good to discover the type of audience your product would appeal to. Ratings: These are lists of the amount of viewers for different channels and programs. pros- This is useful to give information on the relation of ratings to different channels. The target audience for the academy is mixed genders between the ages of 14 and 16 with a keen interest in dance. I feel the best way to measure this kind of audience would be a mixture of both a focus group and a questionnaire. The questionnaire would give me quantitive research therefore I could collate the feedback to see any general relations between the target audience and the product. The focus group would also be useful as unlike the questionnaire once I receive a answer I can then expand my question to gain a higher standard of detail within my research.