Research.

This article focus' on one advert in particular talking about the different genres the advert uses to appeal to a large audience. As cleaning products are stereotypically aimed at women this article discusses the use of an uncle and nephew it also draws on particularly masculine roles illustrating it is not just targeted at women.

This book talks about the influence advertising has had over the years and how it particularly bloomed in the 1950's. It shows how the adverts can persuade consumers very heavily and how it is a very powerful tool. I have referenced and dated these articles/ books, I have also highlighted and annotated relevant information.