I used live type to create the on screen graphics for this ident, this gave me a choice of fonts. I found a font called 'chilly' which looks like the words are melting. I chose this because it links to our ice cube idea. Once I had chosen the font I i altered the colour to blue to represent ice lettering. I then altered the spacing between the letters making them slightly further apart. I added the text to my final cut project, I made the words bounce into the screen and then slide of the screen like ice cubes melting.
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