Client feedback- Ahem records

This is my feedback form Ahem Records and I have broken it down into 'What Went Well' (WWW) and 'Even Better If' (EBI) :

WWW:
- nice variety of footage, suits the genre
- nice low angles of Big Tempah/ close ups when he looks directly into the camera
- editing is engaging

EBI:
- lip syncing is mostly good but some parts need to be fixed
- the editing could be quicker therefore fully suiting the rhythm of the track
- cut aways should be fully incorporated
- add more effects