The structures of television adverts.

This advert is for British Airways and falls into the category of realist narrative as it shows the suitcases from different countries racing through the flight process, linking to the 2012 olympics being hosted in Britain. The advert has some surreal elements in the way it give the luggage human like characteristics, and makes out the process to be like a race. The advert has a commentary over the top in a sport style linking with the olympics and appealing to sport fans. It gives the advert a similar feel to documentaries due to the commentary. The advert also has a humorous style in the way it give the luggage a human like personality, making it family friendly and linking to that iconographic style British Airways has always had. British Airways was the one of the first airways to fly internationally and has been the original classic airway to travel with therefore creating the whole iconographic style that follows when most people think of this company. The advert relates to events in the time period, like the olympics coming to Britain 2012. It is a fairly conventional advert as it contains elements such as a voice over and the logo used at the end. The advert uses a variety of shots in the way it captures the luggage on it travels.




This advert is for Colmans instant gravy and is a realist narrative advert of a woman making dinner then sitting down to eat it with her family, but there are special effects used during the advert as an animated bull jumps out the gravy and starts dancing. The bull links to the logo of bull the company uses. The advert is very conventional especially with the camera angles and continuity editing used, also they use a classic conventional song 'I like the way you move' but they change the lyrics to 'I like the way you moo' link with the animated bull, this is also of advertising because TV adverts often use popular songs, for example the Muller crunch yogurt advert changes the words from the song 'I ain't go no life' by Nina Simone which like 'I like the way you move' is a well known song. Colmans is an iconographic British sauce brand well known and commonly used. The advert can also be seen as quite humorous in the way the bull is dancing, also the dance moves the bull does are modern and relate to the hip hop culture of this generation.



This advert is for a new lynx body spray - 2012 end of the world,the form of the video is a realist narrative. It shows an man building an arc then once it is finished he sprays himself with the body spray and a mass of attractive women begin walking towards him, it is like the bible story of Noah and the Arc, which is a well known story. The style of the video is dramatic as it looks as if its the trailer to a film. The camera angles and shots are similar to that used in a film, also the sound used is very dramatic and there is also a voice over used at the end. There isn't any dialogue used by the characters in this advert.




This advert is for Emporio Armani Diamonds featuring Beyonce. The advert shows Beyonce dressed in a sparkly diamond like dress singing a well known song 'Diamonds are a girls best friend' by Marilyn Monroe. The use of a diamond dress and a song about diamonds likes to the product being sold. Also Beyonce is a high class celebrity like a iconographic female pop singer, therefore she is very suitable for an advert by a well established company. Marilyn Monroe is also a 1950's icon of a very glamours and beautiful star therefore links with the glamorous portrayal of the product.