Synopsis of Academy advert idea 1.

Advert idea 1: The advert will include an opening shot of a class doing a high energy dance routine to draw in the audiences attention. It will then go on on to show the students in a lesson giving a brief view of the fun and inviting atmosphere the lessons have. The end of the advert will be a montage of clips of students rehearsing dance routines and also performing dance routines, when this fades out the words 'Glenthorne High School Dance Academy' with the slogan 'Our Studio Is Your Oyster' underneath this will be some contact details. The message of the advert is to show potential students what we offer at the academy to try and draw them in, also to promote different elements we value to keep the school working well together, these values include: team work, hard work, commitment, respect, communicating well with one another. It is targeted at teenagers aged between 14 and 16. The style of advert will be a mix between montage and documentary, so it will be visual but also informative.

Evaluation and Summery.

I feel i collected a reasonable amount of reliable information about the knowledge of academies due to the questionnaires i created. When collating the evidence i discovered that every teenager taking part uses some kind of social network the two that came up the most were 'Facebook' and 'Twitter' although we are not aiming to use the internet as a form of advertisement. I was also able to draw that teenagers watch a fair amount of T.v mostly in the late evening time so this helps me to form a rough idea around what time we could air adverts and what sort of channels would be best to show them on. I also researched a couple of different dance academies RAD (Royal Academy of Dance) and Dream Dance Academy. i used their websites to find out information about the two academies and in what way they compared to the academy i am advertising for, i looked at techniques they used to describe the academy and entice new and potential students. I believe the resource i used to discover this information very reliable as it is the direct website of the academies In summery i feel that the RAD can be competition due to its well known reputation, Dream Dance will be competition because of the two other classes of singing and drama it offers which go hand in hand with dance. Looking at the techniques they use i am sure we can create something of that nature as it seems to attract students. By using the information i discovered from my questionnaire and applying it to similar techniques that the other academies used i feel we can create a very successful and appealing advertisement.

The new Buzz.

If this was to be used as a picture on the home page of a website I would save it as a PNG file, because it is small enough to be able to load quickly on a website page.

The new Mixx.

If this logo was to be used for merchandise I would save it as JPEG as it is the most versatile format, therefore easy to use for different types of merchandise.

The new Lock.

To use this logo for billboard advertisement I would save it as a vector file because vector files don't use pixels therefore the picture can't blur as the size increases.

The creation of the new Lock logo.

I altered the style of the lock logo also to give more of a representation of the station. I started of by finding a more suitable font using www.dafont.com i chose the font:Megadeath as i felt it was most appropriate.

I started of using the gradient tool to create a background i felt best suited the station, i used a combination of white and grey to create a circular effect.

I then opened the image of a lock and inserted it into the template. I then used the magic wand tool to cut out the excess white around the picture of the lock. Also to follow the brand identity link between the two other stations i changed the colour of the third letter (C) to white.

The creation of the new Mixx logo.

I also decided to re-create the Mixx logo as I felt it was to plain to represent the station. I used www.dafont.com to chose a more suitable font I went with: Lemondrop. The first thing I did was create a background gradient I used pink and purple colours as i feel they best represented they style of the station.

I then used the stroke tool to have the letters contrast with the background. Were the back ground faded from pink to purple i used the stroke tool to put purple around the edge of the letters in the pink section and pink around the letters in the purple section.

to follow the theme of the Buzz logo i made the 3rd letter white and decided this would also look good with a contrasting boarder to the back ground so i used the stroke tool to make the edge of the X black.

The word Mixx makes me think of something being swirled together so i decided to use the brush tool to draw a swirl across the lettering, then to make the swirl look like it was weaving in and out of the lettering, i used the eraser tool to achieve this affect by rubbing out the lines over lettering at certain points. i then used an affect called outer glow to make the swirl stand out in a neon green kind of colour to symbolise the party style this station represents.

The creation of the new Buzz logo.

I decided the original Buzz logo I had created didnt caputre the style of the channel correctly so I re- edited it. I started off by using www.dafont.com to select a font I felt best caputred the style of the website and chose the font: Aberation. once I had selected my text I used the gradient to create a background, I chose a few colours and mixed them together to give a 'lively' effect. I then created seperate layers for each letter so i was able to move then around, I placed them in a diagonal line.

I changed the colour of the third letter (Z) and made it white to make the logo seem original and stand out I also thought the use of the white third letter could link the three logos together. I then decided to use the back drop to change the depth of the lettering to make them look slightly 3D and as if they are standing out.

I decided on including a music note as it is a logo for a music channel but compared to the style of writing the music note looked to neat, so I zoomed in and used a paint brush to draw around the edge giving it a rough hand drawn look like the lettering. Before completeing my logo I linked the layer of the original music note and the layer of the painted music note together so i was then able to duplicate the layer, so i had an identical music note which i then decresed the size of and placed it next to the original one, i then did this once more but this time making it even smaller, giving a nice decreasing effect.

Graphic File Format.

File Formats