Synopsis of Academy advert idea 1.

Advert idea 1: The advert will include an opening shot of a class doing a high energy dance routine to draw in the audiences attention. It will then go on on to show the students in a lesson giving a brief view of the fun and inviting atmosphere the lessons have. The end of the advert will be a montage of clips of students rehearsing dance routines and also performing dance routines, when this fades out the words 'Glenthorne High School Dance Academy' with the slogan 'Our Studio Is Your Oyster' underneath this will be some contact details. The message of the advert is to show potential students what we offer at the academy to try and draw them in, also to promote different elements we value to keep the school working well together, these values include: team work, hard work, commitment, respect, communicating well with one another. It is targeted at teenagers aged between 14 and 16. The style of advert will be a mix between montage and documentary, so it will be visual but also informative.